good quality wholesale jewelry
1 thought on “good quality wholesale jewelry Reveal the back of the back, the founder of the small can of tea: I am not a technical big cow, but a big marketing coffee”
Leave a Comment
You must be logged in to post a comment.
where can i buy wholesale jewelry online Backing back is a physical form correction product. The main function is to solve the problem of sitting posture, especially for young women who are young women who pay attention to the body
Is are electronic dictionaries and learning machines. The main function is help. People who have memorized words, those who have been distressed for English will not be unfamiliar with this.
E -person E is a tablet computer. The main function is handwriting notes
8848 mobile phones are high -end business mobile phones, mainly light luxury and security;
The can be used as a gift for business reception for business reception. great. But the main and founders behind them are the same person, he is Du Guozhen.
Why can Du Guozhen change products and convert the track, but can keep making money?
The famous media person and the editor of the app, Li Xiang, personally dialogue Du Guozhen. In the new book "Du Guozhen", he not only revealed his business operation model, but also revealed that he has to maintain a keen business. Reasons for thinking.
Mu Du Guozhen, maybe many people do not know him.
, but the "back goodness" that was born in 1997 was known. It basically occupied TV advertisements of that era and became a must -have artifact for parents. When it comes to the "good star" that jumped in 2003, no one knows. It is basically an essential artifact for students to learn.
. However, Du Guozhen, the founder of these two explosive products, is not a technology origin. It can be said that he does not understand technology, but why can he make the product hot?
Because he has accurate analysis capabilities in the market, he is particularly good at marketing.
The marketing is not his profession.
Du Guozhen was originally a chemical teacher who lived a small life beside his parents. However, he always felt that such a life was at a glance without any changes. In the 1990s, when the tide of the sea was hot, and the friends of the civil servants also resigned to the sea, so Du Guozhen resolutely decided to resign and go to the field.
For those who have no other industry experience, "choice" is four words -no choice.
This introduction through a friend, entering a factory in Zhengzhou as a foreign seller. He is stationed in Tianjin and is responsible for exploring the Tianjin market.
The is not familiar with life, and there is no market for goods. In the absence of "Times and Times and Times", it depends on the "face" of salesmen.
"Piece bicycle delivery, each store and each terminal negotiate, and I will stare at the counter to sell at the weekend."
In the days, persistence depends on "enthusiasm". This enthusiasm does not come from the desire to "money", but from his urgent hope of "changing", and he is unwilling to live a fixed life like a generation of parents.
In the days when the lonely fighting in Tianjin, "Xiaopingfang did not even have a TV at that time, listening to the radio at night, and found that the radio could be advertised.
So he went to the radio to try it. By talking about products on the radio, doing live broadcast, the product fire suddenly made Du Guozhen taste the sweetness of advertising marketing.
When I arrived at that company, dozens of offices across the country, sales of more than 1 million yuan a month; when I left, the Tianjin market was close to 3 million.
Although he has enjoyed the bonus of advertising and has a high commission, Du Guozhen still believes that life should change. As a result, he still resigned and started a business with 460,000 yuan.
At the age of 24, Du Guozhen started his business for the first time, and the entrepreneurial project was back. Back back is a sitting position correction tool. He still has no connections, no technical experience, only marketing.
The research habits of parents and students, analyzing their life problems, and hitting the pain points of parents with advertisements.
The first advertisement of back Jiajia, please do it at that time. In daily life, we often see such a phenomenon. Well, the picture is coming. A teacher was lectured in the classroom. Suddenly, the student shouted, "Sit!" Writing homework, my mother came back, "Sit!" Slapped. This is the question raised.
It the problem of solving the problem. Back is a reminder from the teacher and parents, what kind of product, what kind of principle, and what kind of functions I am. Parents and children were like this before, and this is the case now.
The success of back Jiajia made him a billionaire at the age of 25. After that, he made good stars, e -people E books, 8848 mobile phones, and small cans of tea, all of which were successful. But every time he was successful, he sold the company and replaced it with the next track. Therefore, there are often people accusing Du Guo's marketing as "cutting leeks."
What is "cut leeks"? It should be a real thing but the people flickering the people.
, but Du Guozhen's products are authentic, and the back of the back does help children correct the sitting position. Good stars do provide convenience for children's learning. With a leading type, 8848 mobile phones have achieved the extreme in confidentiality ... Therefore, the accusations of "cut leeks" seem to be a bit over.
Perhaps, this accusation is just a kind of "sour grape psychology". After all, no one is the same as him, often changing new and successful.
In business, Du Guozhen is not a dedicated person. After each product is successful, turn around and sell, and then make another product. However, he is a dedicated person, because from the first product, to the small can of tea today, his theme marketing strategy has not changed.
What is his theme marketing strategy?
is two words -do it. This is why he succeeds.
The traditional business model is from product departure, with product technology as the center, and passively accepts market testing.
, but Du Guozhen emphasized "do", that is, from the perspective of customers, find products from the needs of customers, and then focus on the "pain point" of customers in marketing, so as to stimulate customers to take the initiative to pay attention to attention Products and actively buy products.
For him, "do" as the core of the product method, starting from the user's needs and scenes, push back step by step, derive the product design, product development, and the development of the product, and the product development, and the development of the product. The organization of the supply chain and the core capabilities that should have.
Is when he made a back, he used to make thinking, and the same is true of small cans of tea.
The tea is rich in tea, but the tea industry has not developed smoothly, the product quality is uneven, and there is no uniform standard.
So he targets the high -end market and is a quality tea brand. With the positioning, he began to promote the establishment of the tea industry standard and increase the professionalism to the product with a unified standard. In addition, he also visited the well -known tea master and cooperated with the master to make large -scale production of tea. Tea, made by master ".
How is the small can of tea?
The retail sales of more than 200 billion in three years.
. This is just the initial stage of small cans of tea.
Although Du Guozhen often replaced the track and find new products, the success of small cans of tea once again proved that Du Guozhen's successful business model was successful.
. Therefore, "dedicated" is not necessarily the only form of success. As long as "dedication" in one business model, such as Du Fuguo's "inverted", then it will eventually succeed.
Mu Guozhen successfully succeeded in the business model of "doing".
When someone asked him how to choose the next product, he often said "depending on intuition".
. However, this "intuition" is not "intuition".
The Du Guozhen believes: "Intuition is a accumulated science."
For Du Guozhen, the first is not a sales professional, and the second family is not doing business. So How can he get "accumulated science"?
is to do one thing, two words -reading.
Reading is what Du Guozhen has been doing, and it is also because of reading only Du Guo's life.
1. Reading newspapers to let him see a wider world, restless at the status quo
When he joined as a teacher, he continued to subscribe to the Yangcheng Evening News. Du Guozhen's hometown is in Henan, and "Yangcheng Evening News" is a newspaper in Guangdong. As the first benefit province for reform and opening up, the economic development of Guangdong is leading the country. As a well -known local newspaper, "Yangcheng Evening News" not only continued to report the changes and local customs in the province, but also published recruitment notes. Looking at the recruitment notice, Du Guozhen was blooming. It can be said that it is the news of the "new society" and "new life" published in the Yangcheng Evening News that made the young Du Guozhang look at it and prompted him to successfully go out.
2. Reading business works, systematic research methods
"From" China Business Daily "," Sales and Market "," Positioning ", Cottler, from marketing The theory of managing these foundations began. At that time, "China Business Daily" and "Sales and Markets" belonged to basic information. Marketing management lectures 4P, talk about positioning, and talks with mind - The main source of nutrition of learning marketing. "
Du Guozhen mainly relies on self -study, especially the classic masterpiece of marketing marketing. These books not only make him familiar with the marketing model, but also to let him "do" the theoretical basis for his marketing model.
"I found a similar discussion in the classic thesis" Marketing Short Sheath "in Shi Orto Levitt:" All activities in an industry are the process of meeting customer needs, not production products The process, this view is crucial to all business people. A industry starts with customers and their needs, not patents, raw materials or sales skills. With the needs of customers, the industry must start the business process in a way of push "
The theoretical basis, so that when he is controversial, he insists on his opinions and focuses on doing things. R. n
3. Reading Inamori, a sense of responsibility
During the epidemic, Du Guozhen just read all the books of Japanese well -known entrepreneurs in Japan. This time reading has brought him a lot of changes.
Inaro and husband let him understand two things:
Decisions, you can never achieve a real great company.
2. In essence, we are not making money, but to win people's hearts
He likes to change, likes to change the track, but this time he is a small can of tea, but he is professional to make a "responsible enterprise" and do it for a long time.
Determination against the uncertainty of the outside world. In the next 20 years, I will practice valueism, and I will also walk with small cans of tea from 1 to 10, from 10 to 100. "
On from poor teachers to rich entrepreneurs, although Du Guozheng has achieved success and applause all the way, and has been controversial and accused all the way, his success has indeed made us see the" inverted "business thinking of business thinking. Success and reliability also stimulates the real needs of entrepreneurs about customers, and truly "customers are God". Then read "Discuss in detail: Du Guozhen", this book may not make you successfully earn money, but it can successfully let you open your mind and keep you on the right way.
(the picture comes from the Internet)