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buy snap jewelry wholesale How much is the power of marketing?
In a good story, experiencing overwhelming publicity, with the previous packaging, the quality is still available.
What is the result?
The result is "subversive"
in 2018, what is the hottest tea product. "Small cans of tea", throughout 2018, small cans of tea market with 2 billion marketing amount of blood washed.
But with the reputation of small cans of tea, the controversy followed.
On January 15th, Weibo blogger "Wall Street News APP" posted a picture entitled "Will the Master of the Little Bar can", and the controversy followed.
For just a few days after that, with the gradual increase of disputes, an old business ghost who has been in China for 20 years has been taken out.
"ridicule", "marketing" and "IQ tax" more and more people remember the name of Du Guozhen, the core founder of the small can of tea.
What is the entity of small cans of tea?
The small aluminum box with 2.5 yuan on a certain treasure, which contains about 4 grams of tea. And such a ten can of gift boxes, priced at 500 yuan. In other words, 6,000 yuan per catty.
This is top -level good tea.
. However, such things that are clearly placed on the peak tea industry are still created.
The advertisements for small cans of tea are also a model.
Eight masters respect you a cup of Chinese good tea.
The light, action, every one on the poster shows the master style.
The product claims that each can of tea is a master's work.
"We have united the eight Thai Dato -class tea masters of the six major tea, adhere to the special raw materials of the origin, adhere to the traditional crafts, and make the master ..."
" One can is a masterpiece of the master tea making skills "
" 8 famous tea, eight masters of tea making, strictly produced in accordance with traditional crafts "
In the 2 billion sales volume and the ridicule of "master Hu will not be exhausted", the unique force created by it has also become a slap on the face.
The response of small cans of tea can be said to be not only the peak of tea, but also subvert the concept of hand -made.