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wholesale jewelry cloth Black passers -by teach you marketing advertisements:
How to make good marketing advertisements?
The people in Heiyi think that wine is also afraid of deep alleys, so advertising becomes more and more important in modern business. What kind of advertisement can be considered a good advertisement? Hughman, a well -known American copywriting master, said that if advertising wants to be effective, there must be several psychological inducement that can capture consumers. Let's listen together.
The first psychological inducement is to establish a sense of participation. Recalling such a scene, when you go to the mall to shop, the shopping guide selling clothes will suggest that you try it on, and the boss who sells food often allows you to try it. If you refuse from the beginning Once you try it on or try it, the probability of buying this product greatly increases. The behavior of the merchant is to establish a sense of participation for users. Good advertisements are the same. If you observe carefully, you will find that the more attractive advertisements, the more you will have a sense of participation for users. For example, there is such a sports car advertisement, I read it for you, "Driving this new car to walk around, feel the feeling of blowing the wind through your hair when driving in the hot evening, step on the throttle to the end, taste it, and try it. Instantly the taste of the impact of the power to the back of the seat, look at the exquisite electronic display, this is the speed that this sports car brings you ", how about it, do you feel that you feel that you are driving this in the sunset. Sports car? This is to build a sense of participation for users in language or screen.
The second psychological inducement is to establish authority. The people in Heiyi think that the psychological tendency of human instinct is to believe in professionalism and authority. For example, a digital Xiaobai wants to buy a computer. He will definitely ask if the friends who know the computer should buy it. The difference between his various models, it is best to help him decide which one to buy. For another example, when we go to buy watermelon, we must inertia the boss this watermelon is sweet and not sweet. Therefore, it is important to make advertising for products to create a professional authority. For example, you can compare many digital parameters in the advertisement to display your profession. Xiaomi mobile phones often do this at the press conference, and then come to the leading conclusions of their industry status, which does increase consumers' trust in the brand.
The third psychological inducement is to establish a connection, which is to connect what the customer already knows is with your product, so that consumers will be easier to accept. For example, when the smoke detector was just on the market, many people did not know what this thing was doing. When advertising, the manufacturer said that the product was "a keen nose on the ceiling", and alarm would issue a warning when he smelled the smoke at home. As soon as this humanized analogy appeared, the distance between the products and customers was immediately shortened. Another example is that the United States once released a product that can remotely control the start of the car. When you have a distance from the car, press the button size of the keychain, the car will automatically fire. As soon as you get on the car, you get on the car. Can drive away soon. The coolest thing is summer. As soon as you drive the door, you can feel the cool air. You don't have to wait for the temperature to drop a little bit like in a steamer. Huggman set up a remote control and named "The Automatic Party of the Mandarin Party". Is it a time to listen to it, and I thought of the hot picture of the black -handed party remote control car exploded and killed the opponent's hot picture in a blink of an eye? Is it cool?
The fourth psychological cause is the desire of the sense of belonging. People in Heiyi believe that everyone has a sense of belonging, which is born. A good advertisement can evoke the needs of consumers, so that they can feel that buying this product, I can belong to the group I like. For example, the American Monbo cigarette, its advertisement successfully shaped a decadent and elegant beauty. Westerners want this temperament, of course, they like Monko cigarettes; The people are the owners of wealth. Those who want to be a rich person, those who want to show off their wealth are willing to buy a Mercedes -Benz car; Volvo also adopted a sense of belonging to propagate that his users are the highest academic qualifications. In the following years, Volvo highly educated users really became more and more. Therefore, as long as the advertisement is given to the group atmosphere that consumers want, they will automatically return to the team.
The people in Heiyi: If the product wants to sell well, marketing advertisements still have to be more attentive. However, it is important to note that you have to go to the right way to do any marketing. At present, fish dragons are mixed, and Xiaobai should pay more attention to anti -fraud. If you want to understand the nature of marketing, you can click on the marketing avatar of Black Clothes to view more information. There is a connection channel in it. If you want to do huge profits, you can contact it.