2 thoughts on “3 types of enterprises in BTOC e -commerce”

  1. Common e -commerce model analysis (2007/09/23 16:46)

    [Abstract] The 21st century was informatized. The information service industry has become a leading industry in the 21st century, which has led to the reconciliation of business. Under the global information trend, the e -commerce of various countries has been continuously improved and improved. E -commerce has become the focus of the competition for various countries and major companies. Essence It is very urgent to discuss the current status of e -commerce and the formulation of appropriate e -commerce. In my country, the popularization and development of machinery and technology, e -commerce has risen rapidly, and many information technology, venture capital companies, and production and distribution companies have carried out e -commerce.

    This from the environment of the development of e -commerce technology in my country, existing problems, and the development trend of e -commerce in my country, discussed the current status of my country's e -commerce development.

    1 1. Online zero B2C

    Couns to develop the business model of directly selling products and services to personal online consumers through iTERNET, which is the B2C of e -commerce It is the most common and fastest areas of e -commerce applications. It is often composed of three parts: a shopping mall website that provides customers with online shopping; responsible for the delivery system for goods to accompany customers for goods; banks and certification systems responsible for confirming customers and payment settlement.

    Is the key to establishing an electronic B2C business model can be successful. It depends on whether the content provided by the website is extraordinary, effective and convenient. Effects; the strategy adopted by enterprises in the construction of the website. The purpose of the website, the target customer and market positioning strategy of the website, the content and service strategy of the website, the management and maintenance strategy of the website, and the efficiency promotion strategy of the website. Use customized marketing, and correct pricing.

    B2C e -commerce website of the enterprise

    . Retailers operating offline stores

    . n
    . Commodity company manufacturers

    . Companies such as online trading service companies specifically expand online sales services for multiple commodity sales companies

    B2C website types

    . Comprehensive B2C e -commerce website sells a variety of types of products online

    . Special B2C e -commerce website only sells a certain product that is suitable for online sales r r

    I online customer type

    . The characteristics of the Internet types are mostly young and highly academic. They have a certain level of income. Men are more than women

    . Online customer network participation type, privacy avoidance, price discount type, convenient type of corruption, product browsing type, etc. Plan for shopping

    The product and service analysis suitable for online sales

    (1) Target market analysis

    . Is it to locate computer users?

    . Is the sales of the sales of the products in the early technology adopted?

    . Is it positioned on the average income level (or their children)?

    . Is it positioned on the average education level (or their children)?

    . Is it for men or women?

    . Is the target often identify and deliver on the Internet?

    . Do Internet users belong to the target market?

    (2) Products and service analysis

    . Is it related to the computer for the product?

    . Do you need to observe or touch before making purchase?

    . Is it easy to understand, configuration and setting — whether the entire process is automated?

    . What is the nature of the product? Is it stylish or intangible service?

    . Is it a high -tech or a low technology for sales?

    . Is it a product? Is it global?

    . Does the sales product have unique functions and characteristics?

    . Is the price expensive or cheap? Does the price change often?

    . Can the Internet greatly reduce costs?

    . Can you use network promotion?

    . Is there competition on the Internet? Wait

    The design for B2C websites usually include two aspects: customers and retailers interface and retailer management interface

    . Search engine, problem help, shopping guide, etc.

    . Retail reward management interface can implement commodity reporting and product plans, with micro -marketing functions (such as advertising analysis, customer management, etc.)

    The price positioning of goods

    . Low -price strategy is lower than the product of the physics store.

    . The high -priced strategy is mainly because the network can bring high value -added to customers, so as to implement personalized painting

    information communication

    (1) Consumers' information feedback general B2C website There are online consumer information feedback pages to maintain communication with customers and listen to customers' opinions and suggestions on products, services and website itself. The packaging of the feedback page is very important. n
    On thanks, apologize to the customer for your own products or services, and promise

    (2) interact with consumers

    . Interactive

    . Interactive of the trading layer

    . Interaction of the service layer

    The performance should be delivered to the specified place according to the time and method specified by the customer. The order must be entered correctly, handled quickly, sent to the correct warehouse, and delivered to the delivery department. The return is repeated this process.

    Clearing method: offline mailing or fidelity payment

    2. E -commerce between enterprises B2B

    usually B2B e -commerce type: large enterprise's B2B website, online company for B2B trading platforms and vertical business portals r r r r r r r

    (1) Horizontal website Horizontal website concentrates on the buyer and buyers on one market for information exchange, advertising, auction auction bidding, transactions, etc. Hold the online auction will charge transaction fees, sell online stores, and carry out your own e -commerce

    The key factor of the successful website

    . Standardization of business processing process

    . Business and operation process automation processing professional knowledge

    . Provide deep -level automation processing level

    . n
    The dilemma of the horizontal website

    The level website pursues "full", that is, the industry is full and the service is complete, so that this "full" website makes the horizontal website take every industry to take every industry Both risks are not good.

    (2) The vertical website vertical website can also gather the buyer and the seller in one market for transactions, but it is to gather the upper, middle and downstream manufacturers of specific industries to allow manufacturers of all levels It can easily find the material supplier or buyer

    The profit flow of vertical websites: advertisements, product lists and online store charges. N's key to the success of vertical websites is professional technology. Another factor is the low efficiency of traditional industries. Vertical websites attract more qualified and narrow and pre -selected participants. Once this market is formed, it has great competition. Advantages

    The dilemma faced by vertical websites

    The special skills requires deeper special skills. The more specialized websites, the more expensive human capital handling is The business of business can be used to use the commercial potential of the virtual market, and it is difficult to turn to diversified operations or penetrate into other fields.

    (3) Network Commodity Trading Center

    The network commodity intermediary transaction is a commodity transaction through the network commodity trading center, that is, a commodity trading through the virtual network market. Based on the use of advanced communication technology and computer software technology, it is closely linked to the suppliers, buyers and banks to provide customers with market information, commodity transactions, storage and distribution, payment settlement, and other all -round services.

    If: Internet commodity agencies show a huge world market for buyers and sellers, which can effectively solve the two major problems of "getting money and not paying money" and "no money" in traditional transactions. The Internet The commodity trading center adopts a concentrated and unified settlement model. The risk prevention and utilization rate of funds is increased. Of course, it also has some problems to be solved.

    3. Service e -commerce model

    The e -commerce technology of service mode is widely used by e -commerce technology. By establishing its own website, publishing on the Internet, and providing each through the Internet to provide each network provides each with each Internet. Several information services, it usually has the following forms:

    . Travel e -commerce

    . Online auction

    . Online securities

    . Online education

    . Online information service and other

    Lorian; analysis of small and medium -sized enterprises e -commerce and their cost benefits [J]; e -commerce; 2006 08 08 Period; 25-29

    Sun Min; e-commerce expands the circulation channels of small and medium-sized enterprises in China-take Alibaba's e-commerce development as an example [J]; scientific and technological intelligence development and economy; 2007 11 Period; 252-254

    Qiu Yang; Yiwu SME e-commerce development status and countermeasures [J]; Gansu Agriculture; 2006, 12; 237 r
    Hua; Analysis of the current status and trend of e-commerce in China [J]; Science and Technology Association Forum (second half of the month); 2007 01; 86-87

    Deng Qi; see from Taobao, Yisu and Paipai.com. Development of the Chinese C2C market [J]; Gansu Agriculture; 2006 Issue 05

    Zhang Chunming; Analysis of the development status of Chinese B2C e-commerce [J]; Science and Technology Information; 2006 Issue 07; 152-153; 152-153; 152-153; 152-153; 152-153

  2. Common e -commerce model analysis (2007/09/23 16:46)

    [Abstract] The 21st century was informatized. The information service industry has become a leading industry in the 21st century, which has led to the reconciliation of business. Under the global information trend, the e -commerce of various countries has been continuously improved and improved. E -commerce has become the focus of the competition for various countries and major companies. Essence It is very urgent to discuss the current status of e -commerce and the formulation of appropriate e -commerce. In my country, the popularization and development of machinery and technology, e -commerce has risen rapidly, and many information technology, venture capital companies, and production and distribution companies have carried out e -commerce.

    This from the environment of the development of e -commerce technology in my country, existing problems, and the development trend of e -commerce in my country, discussed the current status of my country's e -commerce development.

    1 1. Online zero B2C

    Couns to develop the business model of directly selling products and services to personal online consumers through iTERNET, which is the B2C of e -commerce It is the most common and fastest areas of e -commerce applications. It is often composed of three parts: a shopping mall website that provides customers with online shopping; responsible for the delivery system for goods to accompany customers for goods; banks and certification systems responsible for confirming customers and payment settlement.

    Is the key to establishing an electronic B2C business model can be successful. It depends on whether the content provided by the website is extraordinary, effective and convenient. Effects; the strategy adopted by enterprises in the construction of the website. The purpose of the website, the target customer and market positioning strategy of the website, the content and service strategy of the website, the management and maintenance strategy of the website, and the efficiency promotion strategy of the website. Use customized marketing, and correct pricing.

    B2C e -commerce website of the enterprise

    . retailers operating offline stores

    . Virtual retail companies without offline stores

    . Commodity company manufacturers

    . Company such as online trading and service companies specifically launched online sales services for multiple commodity sales companies

    B2C website r r

    . Comprehensive B2C e -commerce website sells various types of products online

    . Special B2C e -commerce website only sells some products suitable for online sales

    I online customer types

    . The characteristics of the Internet types are mostly young and highly academic. They have a certain level of income. Men are more than women

    . Online customer network participation type, privacy avoidance type, price discount type, corrupt and convenient type, commodity browsing type, etc.

    .

    The product and service analysis suitable for online sales

    (1) Target market analysis

    . Is it to locate computer users?

    . Is the product ordered in the early technology adopted?

    . Is it positioned on the average income level (or their children)?

    . Is it positioned on the average education level (or their children)?

    . Is it for men or women?

    . Is the target often identify and deliver on the Internet?

    . Do Internet users belong to the target market?

    (2) Products and service analysis

    . Is it related to the computer for the product?

    . Do you need to observe or touch before making purchase?

    . Is it easy to understand, configuration and setting — whether the entire process is automated?

    . What is the nature of the product? Is it stylish or intangible service?

    . Is it a high -tech or a low technology for sales?

    . Is it a product? Is it global?

    . Does the sales product have unique functions and characteristics?

    . Is the price expensive or cheap? Does the price change often?

    . Can the Internet greatly reduce costs?

    . Can you use network promotion?

    . Is there competition on the Internet? Wait

    The design for B2C websites usually include two aspects: customers and retailers interface and retailer management interface

    . Search engine, problem help, shopping guide, etc.

    . Retail reward management interface can implement commodity reporting and product plans, with micro -marketing functions (such as advertising analysis, customer management, etc.)

    The price positioning of goods

    . Low -price strategy is lower than the product of the physics store.

    . The high -priced strategy is mainly because the network can bring high value -added to customers, so as to implement personalized painting

    information communication

    (1) Consumers' information feedback general B2C website There are online consumer information feedback pages to maintain communication with customers and listen to customers' opinions and suggestions on products, services and website itself. The packaging of the feedback page is very important. n
    On thanks, apologize to the customer for your own products or services, and promise

    (2) interact with consumers

    . Interactive

    . Interactive of the trading layer

    . Interaction of the service layer

    The performance should be delivered to the specified place according to the time and method specified by the customer. The order must be entered correctly, handled quickly, sent to the correct warehouse, and delivered to the delivery department. The return is repeated this process.

    Clearing method: offline mailing or fidelity payment

    2. E -commerce between enterprises B2B

    usually B2B e -commerce types: large enterprise's B2B website, online company for B2B trading platforms and vertical business portals r r

    (1) Horizontal website Horizontal Website websites focus on buyers and buyers on one market for information exchange, advertising, auction bidding, transactions, etc. The online auction will charge transaction fees, sell online stores, and carry out its own e -commerce

    The key factor of the successful website of the website

    . r n. Business and operation process automation processing professional knowledge

    . Provide deep -level automation processing level

    .
    The dilemma of the horizontal website

    The level website pursues "full", that is, the industry is full and the service is complete, so that this "full" website makes the horizontal website take every industry. Poor risk.

    (2) The vertical website vertical website can also gather the buyer and the seller in one market for transactions, but it is to gather the upper, middle and downstream manufacturers of specific industries to allow manufacturers of all levels It can easily find the material supplier or buyer

    The profit flow of vertical websites: advertisements, product lists and online store charges. N's key to the success of vertical websites is professional technology. Another factor is the low efficiency of traditional industries. Vertical websites attract more qualified and narrow and pre -selected participants. Once this market is formed, it has great competition. Advantages

    The dilemma faced by vertical websites

    The special skills requires deeper special skills. The more specialized websites, the more expensive human capital handling is The business of business can be used to use the commercial potential of the virtual market, and it is difficult to turn to diversified operations or penetrate into other fields.

    (3) Network Commodity Trading Center

    The network commodity intermediary transaction is a commodity transaction through the network commodity trading center, that is, a commodity trading through the virtual network market. Based on the use of advanced communication technology and computer software technology, it is closely linked to the suppliers, buyers and banks to provide customers with market information, commodity transactions, storage and distribution, payment settlement, and other all -round services.

    If: Internet commodity agencies show a huge world market for buyers and sellers, which can effectively solve the two major problems of "getting money and not paying money" and "no money" in traditional transactions. The Internet The commodity trading center adopts a concentrated and unified settlement model. The risk prevention and utilization rate of funds is increased. Of course, it also has some problems to be solved.

    3. Service -based e -commerce model

    The e -commerce technology of service mode is widely used by e -commerce technology. By establishing its own website, publishing on the Internet, and providing a variety of various types of Internet through the Internet. Information services, it usually has the following forms:

    . Travel e -commerce

    . Online auction

    . R n. Online education

    . Online information service, etc.

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