How does the education and training industry do a good job on WeChat? Including small programs and H5 micro stations.

Marion

December 27, 2022 at 2:56 am

This year, I believe that many practitioners in the education and training industry have heard the word "private domain flow".

What is private domain traffic? Many people think that they are doing WeChat, community, and then raising. In particular, many small and medium -sized education and training institutions, operations are nourishment and pull groups. Once the WeChat signal is blocked, the entire work stops, and the effectiveness of people is relatively low.
If in order to do WeChat operations, you must have a set of operating logic. Today, let's share the logic of WeChat operation:
The four major products of WeChat to build a traffic matrix, namely: service number small program personal number WeChat group
①, service number
n n n n n n n n n n n n n n n n R n First of all, we must clear the positioning of the service number. Many operators use the service number as a subscriber number, and the powder is dropped as soon as possible. The positioning of the service number is to provide user services, not to send content, or even the opportunity to tweets in January 4th.
The service number is located in the WeChat chat window, which is easier to reach the user's channel, and the cost is almost zero. Provide a complete developer document on the WeChat public platform. As long as the development mode is accessible, accurate push can be achieved by template messages, customer service messages, and personalized menus. The cost is much smaller than the development APP.
Is to receive information reminders of the service number, and the message is related to the user. It needs to meet the two prerequisites:
① The user has paid attention to your service number;
② Userid (product account) of the user Related to Openid (WeChat account).
The operators need to import traffic as much as possible to the service number.

②, applets
The characteristics of WeChat applets are: go after use, no need to download.

The operators are very puzzled. After using it, how can the small program grow and retain? So the positioning of the small program in the entire WeChat operation logic is: tools.
For teaching and training institutions, the positioning of applets must be accurate, which can solve a single scenario problem, and only retains the core functions. Once users have a demand, they will think of you as soon as possible. For example: online reporting. When the institutional class was reported, all the reporting actions were completed in the applet, and the parents' reporting time was also saved and the efficiency was improved.

Therefore, when the number of small programs is obtained, the overall ideas will start:
① mini -program product positioning: provide a single scenario learning product, and even establish a small program matrix
② Application of small programs Tuoke: Do a good job of sharing the applet
③ mini -program user recall: use a good message notification template
mini -program is most suitable for light -capacity courses content, which is in line with the user's usage habits , Also in line with the positioning of applets. Some heavy -duty courses, such as the time of time, attach great importance to exercises, and have particularly complicated interaction, it is not suitable for placing on applets.

then the point that needs to be paid attention to when sharing mini -program sharing. I also summarized it:
① The sharing entrance in the applet is too deep. The user deliberately guides;
② shared the applets in the chat window. The title name can be customized 22 words, and a attractive copy can effectively improve the opening rate; Often there is only a single page to browse (no return operation). In the product design, users need to guide users to return to the homepage, or leave more operating entrances, such as "guess you like" "" similar theme ", etc.;
④ The current mini program does not support sharing to the circle of friends. If The small program is an incremental amount of information, which can generate pictures to guide users to share the circle of friends.
The last is the access to the applet. This is similar to the public number template message. The small program background provides some standardized templates. After setting up corresponding trigger events in different scenarios, it will actively push the service message on WeChat to the user to users to users Realize effective recalls.
③, WeChat group
This to introduce traffic through public accounts and applets. How to implement transaction conversion? This requires the WeChat group and personal number.

At present, the most effective conversion model is based on WeChat group learning training camp conversion model. There are two parts here: one is the study experience design of the training camp, and the other is the design of the transformation.
How to make users quickly realize the transformation of the group through the design of the in -group learning experience? The key is the creation of the learning environment.
The learning environment in the community can be decomposed into the creation of the class environment, the accompanying environment and the competitive environment, which is indispensable.
① Class environment:
Senging the class environment, a sentence summary is to allow students to find learning content in the community without obstacles. The most common situation is that for a while, if you do n’t look at the group for a while, you can chat and blow the screen. The real learning content requires the students to climb the building by themselves.
② Comparison environment:
building a companion environment. In a sentence, the students feel that they are not fighting alone. Specifies include two companions, teachers, teachers, and students. Here are mainly to cultivate active molecules in the group and have a relationship with the construction of a teacher 1V1.
③ Competitive environment:
Senging the competitive environment. In a word, it is to let students see the gap between themselves and others.
The tools that can be used in WeChat group conversion, including 6 categories:
① Buried point:
At the right time, release the regular -priced class hook in a suitable way. The important time points include the opening of the camp, the middle/post -camp, and the closing of the camp.
② Preferential strategy:
The preferential strategies often used in WeChat group conversion, including audition, vouchers, special offers, group reports, buying gifts, cashback, full -time purchase, attachment, lottery, etc. The number of people in the conversion of people in the WeChat group is the highest frequency.
③ From the effects (group transformation):
The use of the WeChat group from the public effects to stimulate the user's impulse purchase. Common ways are required to take orders and give back cashback or gifts, and order dragon in the group.
④ Word of word of mouth:
In in the middle and rear sections of the training camp, you can ask the teachers of the regular -price lesson and the previous outstanding students to come to the group for sharing Buy confidence.
⑤ scarce strategy:
In the final stage of the training camp, the commonly used limits, spikes, price increases, pre -sale and other methods for sales sprint.
⑥ service commitment:
The general education products have three days of listening to class dissatisfaction and refund and other regulations. It is a pilot that stimulates users to make the final purchase decision.
The most important of which and I think the most worthwhile is group conversion. How to use the population density of the community to create a public effect and quickly withdraw it. Dragon:
In the final transformation of the baby's play English community, whenever there is a new order, the group owner will send all the registered users to the group again in order. Anxiety, so as to ask and pay.
④, personal number
WeChat group, the group transformation is indispensable, but to the extreme, it must be used to do it with the personal number to complete the final transformation sprint.

The here is mainly through two ways of private chat and circle of friends. Each company must be designed according to its specific products. Among them, it must be repeatedly verified and the selection conversion rate is the highest conversion rate. , Fixed into Pattern and precipitated to SOP to empower the community to operate colleagues.
The above is the operating strategy of the service number small program personal number WeChat group.

Morris

December 27, 2022 at 2:56 am

If you have a WeChat community, WeChat public account, and online stores, then you can use small programs to do marketing activities.
The case of educational institutions we just did is to use small programs to do spring enrollment. The new students increased by 100%year -on -year.
It we talk about what they do:
. They have accumulated 5W users in the public account, 10 of the community, each with hundreds of people. Then I want to do spring enrollment, how to do it?
we propose to be a small program. Since the public account is available and the community has it, these users should be activated to make users a free salesman. Isn't it a pity that these people do not need to get up!
M small program can seamlessly connect the public account and the community, so it is very convenient to monetize and spread. We also use the feature of the applet to set the main battlefield on the WeChat end.
1. Make a small program
Themids that can be purchased directly on the platform, thousands of dollars.
2. Making fission posters
We offer online live lessons, make curriculum posters, and first release in the public account, and then spread in the community.
The poster is not done casually, there must be fission factor. (Because the customer's privacy, there will be no specific map.)
First of all, the original price is 999. The current price is only 19.9. This method makes everyone feel that it is cheap, and you should not buy it. After forwarding, someone purchased through his link and divided his 50%commission, so that customers would have the impulse to forward;
relying on these two points, and the tens of thousands of people started, the activity soon was in the parent circle soon in the parent circle. The spread was spread.
3. Set online course
The online course is mainly based on the main course of the institution. Then continue to cultivate as customers in WeChat.
4. Set offline courses discounts
Inform customers that as long as you register before the end of the online course, you can enjoy 5 trials, 50 % off offline courses, and send coupons to allow customers My friend.
In short, it is to fission, land to the ground, and finally to complete the transaction. Do you understand?

4 thoughts on “How does the education and training industry do a good job on WeChat? Including small programs and H5 micro stations.”

Marion
December 27, 2022 at 2:56 am

This year, I believe that many practitioners in the education and training industry have heard the word "private domain flow".

What is private domain traffic? Many people think that they are doing WeChat, community, and then raising. In particular, many small and medium -sized education and training institutions, operations are nourishment and pull groups. Once the WeChat signal is blocked, the entire work stops, and the effectiveness of people is relatively low.
If in order to do WeChat operations, you must have a set of operating logic. Today, let's share the logic of WeChat operation:
The four major products of WeChat to build a traffic matrix, namely: service number small program personal number WeChat group
①, service number
n n n n n n n n n n n n n n n n R n First of all, we must clear the positioning of the service number. Many operators use the service number as a subscriber number, and the powder is dropped as soon as possible. The positioning of the service number is to provide user services, not to send content, or even the opportunity to tweets in January 4th.
The service number is located in the WeChat chat window, which is easier to reach the user's channel, and the cost is almost zero. Provide a complete developer document on the WeChat public platform. As long as the development mode is accessible, accurate push can be achieved by template messages, customer service messages, and personalized menus. The cost is much smaller than the development APP.
Is to receive information reminders of the service number, and the message is related to the user. It needs to meet the two prerequisites:
① The user has paid attention to your service number;
② Userid (product account) of the user Related to Openid (WeChat account).
The operators need to import traffic as much as possible to the service number.

②, applets
The characteristics of WeChat applets are: go after use, no need to download.

The operators are very puzzled. After using it, how can the small program grow and retain? So the positioning of the small program in the entire WeChat operation logic is: tools.
For teaching and training institutions, the positioning of applets must be accurate, which can solve a single scenario problem, and only retains the core functions. Once users have a demand, they will think of you as soon as possible. For example: online reporting. When the institutional class was reported, all the reporting actions were completed in the applet, and the parents' reporting time was also saved and the efficiency was improved.

Therefore, when the number of small programs is obtained, the overall ideas will start:
① mini -program product positioning: provide a single scenario learning product, and even establish a small program matrix
② Application of small programs Tuoke: Do a good job of sharing the applet
③ mini -program user recall: use a good message notification template
mini -program is most suitable for light -capacity courses content, which is in line with the user's usage habits , Also in line with the positioning of applets. Some heavy -duty courses, such as the time of time, attach great importance to exercises, and have particularly complicated interaction, it is not suitable for placing on applets.

then the point that needs to be paid attention to when sharing mini -program sharing. I also summarized it:
① The sharing entrance in the applet is too deep. The user deliberately guides;
② shared the applets in the chat window. The title name can be customized 22 words, and a attractive copy can effectively improve the opening rate; Often there is only a single page to browse (no return operation). In the product design, users need to guide users to return to the homepage, or leave more operating entrances, such as "guess you like" "" similar theme ", etc.;
④ The current mini program does not support sharing to the circle of friends. If The small program is an incremental amount of information, which can generate pictures to guide users to share the circle of friends.
The last is the access to the applet. This is similar to the public number template message. The small program background provides some standardized templates. After setting up corresponding trigger events in different scenarios, it will actively push the service message on WeChat to the user to users to users Realize effective recalls.
③, WeChat group
This to introduce traffic through public accounts and applets. How to implement transaction conversion? This requires the WeChat group and personal number.

At present, the most effective conversion model is based on WeChat group learning training camp conversion model. There are two parts here: one is the study experience design of the training camp, and the other is the design of the transformation.
How to make users quickly realize the transformation of the group through the design of the in -group learning experience? The key is the creation of the learning environment.
The learning environment in the community can be decomposed into the creation of the class environment, the accompanying environment and the competitive environment, which is indispensable.
① Class environment:
Senging the class environment, a sentence summary is to allow students to find learning content in the community without obstacles. The most common situation is that for a while, if you do n’t look at the group for a while, you can chat and blow the screen. The real learning content requires the students to climb the building by themselves.
② Comparison environment:
building a companion environment. In a sentence, the students feel that they are not fighting alone. Specifies include two companions, teachers, teachers, and students. Here are mainly to cultivate active molecules in the group and have a relationship with the construction of a teacher 1V1.
③ Competitive environment:
Senging the competitive environment. In a word, it is to let students see the gap between themselves and others.
The tools that can be used in WeChat group conversion, including 6 categories:
① Buried point:
At the right time, release the regular -priced class hook in a suitable way. The important time points include the opening of the camp, the middle/post -camp, and the closing of the camp.
② Preferential strategy:
The preferential strategies often used in WeChat group conversion, including audition, vouchers, special offers, group reports, buying gifts, cashback, full -time purchase, attachment, lottery, etc. The number of people in the conversion of people in the WeChat group is the highest frequency.
③ From the effects (group transformation):
The use of the WeChat group from the public effects to stimulate the user's impulse purchase. Common ways are required to take orders and give back cashback or gifts, and order dragon in the group.
④ Word of word of mouth:
In in the middle and rear sections of the training camp, you can ask the teachers of the regular -price lesson and the previous outstanding students to come to the group for sharing Buy confidence.
⑤ scarce strategy:
In the final stage of the training camp, the commonly used limits, spikes, price increases, pre -sale and other methods for sales sprint.
⑥ service commitment:
The general education products have three days of listening to class dissatisfaction and refund and other regulations. It is a pilot that stimulates users to make the final purchase decision.
The most important of which and I think the most worthwhile is group conversion. How to use the population density of the community to create a public effect and quickly withdraw it. Dragon:
In the final transformation of the baby's play English community, whenever there is a new order, the group owner will send all the registered users to the group again in order. Anxiety, so as to ask and pay.
④, personal number
WeChat group, the group transformation is indispensable, but to the extreme, it must be used to do it with the personal number to complete the final transformation sprint.

The here is mainly through two ways of private chat and circle of friends. Each company must be designed according to its specific products. Among them, it must be repeatedly verified and the selection conversion rate is the highest conversion rate. , Fixed into Pattern and precipitated to SOP to empower the community to operate colleagues.
The above is the operating strategy of the service number small program personal number WeChat group.

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Edmund
December 27, 2022 at 2:56 am

Mainly through online promotion, in the circle of friends.
can also be done through the current promotion and activities.

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Jana
December 27, 2022 at 2:56 am

The key to operation on WeChat is to pull new, retain, and transform. Latin can use professional online applet production platforms, like doing a good Ding Dang application.
The applets of the education and training version can be quickly produced to publicize and display the content. In conjunction with the use of H5 micro -stations for content transformation, it is a systematic operating thinking.

Log in to Reply
Morris
December 27, 2022 at 2:56 am

If you have a WeChat community, WeChat public account, and online stores, then you can use small programs to do marketing activities.
The case of educational institutions we just did is to use small programs to do spring enrollment. The new students increased by 100%year -on -year.
It we talk about what they do:
. They have accumulated 5W users in the public account, 10 of the community, each with hundreds of people. Then I want to do spring enrollment, how to do it?
we propose to be a small program. Since the public account is available and the community has it, these users should be activated to make users a free salesman. Isn't it a pity that these people do not need to get up!
M small program can seamlessly connect the public account and the community, so it is very convenient to monetize and spread. We also use the feature of the applet to set the main battlefield on the WeChat end.
1. Make a small program
Themids that can be purchased directly on the platform, thousands of dollars.
2. Making fission posters
We offer online live lessons, make curriculum posters, and first release in the public account, and then spread in the community.
The poster is not done casually, there must be fission factor. (Because the customer's privacy, there will be no specific map.)
First of all, the original price is 999. The current price is only 19.9. This method makes everyone feel that it is cheap, and you should not buy it. After forwarding, someone purchased through his link and divided his 50%commission, so that customers would have the impulse to forward;
relying on these two points, and the tens of thousands of people started, the activity soon was in the parent circle soon in the parent circle. The spread was spread.
3. Set online course
The online course is mainly based on the main course of the institution. Then continue to cultivate as customers in WeChat.
4. Set offline courses discounts
Inform customers that as long as you register before the end of the online course, you can enjoy 5 trials, 50 % off offline courses, and send coupons to allow customers My friend.
In short, it is to fission, land to the ground, and finally to complete the transaction. Do you understand?

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4 thoughts on “How does the education and training industry do a good job on WeChat? Including small programs and H5 micro stations.”

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