Thinking and suggestions on the catering industry
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Thinking and suggestions on the catering industry
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Nowadays, "health" has become a very popular social topic. Breeding from food has become a new fashion. During the Double Eleven last year, the post -90s had become the main purchase of wolfberry and other products.
For example, the huge consumer markets such as "health weight loss", "wolfberry wine" and "insulation cup" have also changed the original "tongue world" in virtual. The health market has become a big cake, and major catering companies and food companies have also begun to "health."
. Increase the healthy taste
The relevant data is displayed abroad. 6 of the 10 restaurants are Sichuan restaurants. However, it shows the "rejection" situation.
. According to the "China Catering Report 2018", in 2017, the Sichuan restaurant decreased by 40,000 a year, and the number of Sichuan restaurants in key cities such as Beijing, Shanghai, Guangzhou, etc. It is in Chengdu and Chongqing. Compared with 2016, the Sichuan restaurants in the two places in 2017 also decreased a lot.
Pet people's taste and pursuit of diet are changing. Some Sichuan restaurants choose to change their careers and turn to the lighter dishes such as Japanese materials. Some Sichuan restaurants have launched "health Sichuan cuisine" and Xinpai Sichuan dishes, including sea urchin tofu, boiling water cabbage, salt gangcoped pepperfish, Supreme Morbin king soup, etc.
. Health snacks become the favorite
last month, the biggest promotional festival in the e -commerce industry in the first half of the year ended. Looking at the entire 618 promotion season, consumers have once again showed their good consumption capabilities in the field of health. In the JD 618 leisure food brand sales list, three squirrels, Baicao flavors, good products shops, and Volon, which are mainly nuts, are the top four of the list. It is 5.8 times the potato chips. "Wufa King" walnut, "ginseng fruit" chestnut, "fruit in the fruit" pine nuts, "beauty weapon" almonds and other snacks have become the "favorite" of young people.
It to meet the changes in market demand, some traditional food companies have also begun to seek "health." On June 1st this year, Wahaha announced the entry into the field of great health. Zong Qinghou, chairman of Wahaha, said that in 2018, Wahaha used Chinese medicine to develop healthy foods to meet consumer dietary needs to health care and health. Catheting Foods with the main products as the main products began to enter the plant protein market this year and launch "drinking nuts" to cater to consumers' health needs.
The young people pursuing "health", on the one hand, originated from the improvement of social living standards, on the one hand, people pay more and more attention to their own health. In this context, when leisure food manufacturers seek "health", they do not simply cater to young people, but also think about how to lead consumers.
This summary: In the future, products produced by catering companies and food companies should meet the health standards and meet the pursuit of deliciousness of young people; secondly, combine health care with specific lifestyles to satisfy people in The needs in different scenarios; in the end, the convenience and iconicity are essential.
In today's era, there are more and more young people who have selected public entrepreneurship, so there are more and more young people who have chosen entrepreneurs. So, what are the entrepreneurial projects suitable for young people? For young people, the experience of entrepreneurship is relatively lacking. Therefore, the catering industry with low selection threshold and not much investment amount is relatively suitable.