1 thought on “How do banks expand a high -quality customer base?”
Virginia
Mr. Yu is the owner of a company in Hangzhou. Recently, he suddenly wanted to change the bank of the company's account. The cause of the matter is actually the quality of the bank's service -he personally experienced in the process of saving money. Thinking of the account of more than 10 million yuan in his own company, he opened in this state -owned commercial bank. He said that in addition to complaints, what he can do is no longer related to this bank. A recent survey released by McKinsey's company shows that at present, about 20%of the largest high -quality customers of the four major state -owned commercial banks four major state -owned commercial banks have shifted their main bank relations to other banks. The report analyzes: "The transfer or loss of these customers show their dissatisfaction with the existing services of the bank." In the market environment, the customer faces the key to the various choices including foreign banks, and the key to determining the competitiveness of the bank is except for the bank's competitive strength, except for In addition to factors such as funds and technology, services are particularly important. If the service is not good, it will cause customers to lose. Therefore, the introduction of advanced experience in foreign banks and carrying out customer relationship management has become an urgent requirement of modern banks. For banks under the customer relationship management system, their internal organizations should be used in two parts: flat, divided into business departments and functional departments. This internal organizational structure clearly reflects the advanced business philosophy of "customer -centric". Secondly, the "one -stop" customer manager is responsible for the responsibility system, including two aspects: one refers to each customer, including multinational companies and large enterprise groups, and only one customer manager is fully responsible for its business. The general financial consultant must not only do a good job of expanding, management and maintenance of customers, but also to provide customers with a series of comprehensive financial services including strategic planning, marketing judgment, investment experts, financial consultants, and business operations. Implementation of customer management is inseparable from information technology support. Bank information technology support is not only reflected in providing customer managers with a variety of functional application software including risk pricing, customer financial analysis and business management, and customer relationship information management. Ensure that the products launched can better meet the needs of customers.
Mr. Yu is the owner of a company in Hangzhou. Recently, he suddenly wanted to change the bank of the company's account. The cause of the matter is actually the quality of the bank's service -he personally experienced in the process of saving money. Thinking of the account of more than 10 million yuan in his own company, he opened in this state -owned commercial bank. He said that in addition to complaints, what he can do is no longer related to this bank. A recent survey released by McKinsey's company shows that at present, about 20%of the largest high -quality customers of the four major state -owned commercial banks four major state -owned commercial banks have shifted their main bank relations to other banks. The report analyzes: "The transfer or loss of these customers show their dissatisfaction with the existing services of the bank." In the market environment, the customer faces the key to the various choices including foreign banks, and the key to determining the competitiveness of the bank is except for the bank's competitive strength, except for In addition to factors such as funds and technology, services are particularly important. If the service is not good, it will cause customers to lose. Therefore, the introduction of advanced experience in foreign banks and carrying out customer relationship management has become an urgent requirement of modern banks. For banks under the customer relationship management system, their internal organizations should be used in two parts: flat, divided into business departments and functional departments. This internal organizational structure clearly reflects the advanced business philosophy of "customer -centric". Secondly, the "one -stop" customer manager is responsible for the responsibility system, including two aspects: one refers to each customer, including multinational companies and large enterprise groups, and only one customer manager is fully responsible for its business. The general financial consultant must not only do a good job of expanding, management and maintenance of customers, but also to provide customers with a series of comprehensive financial services including strategic planning, marketing judgment, investment experts, financial consultants, and business operations. Implementation of customer management is inseparable from information technology support. Bank information technology support is not only reflected in providing customer managers with a variety of functional application software including risk pricing, customer financial analysis and business management, and customer relationship information management. Ensure that the products launched can better meet the needs of customers.