1 thought on “What are the DM advertising target customer group?”
Dale
Generally speaking, whether DM advertisements can play the best advertising effect mainly depends on the level of production, ideas and delivery methods. Among them, effective delivery and strategy improvement is the key to winning DM's success.
DM usually adopts:
(1) Post office mailing, mail DM is strong, strong, highly personalized, fast -effective, but cost, but the cost is cost, but the cost is cost, but the cost is cost, but the cost is cost, but the cost is cost, but the cost is cost. High and few people watch it, often throwing into the trash when the envelope is not dismantled. (2) newspaper clip page, the newspaper clip pages are low, standardized, timely and accurate, extensive, but the target audience rate is low and the delivery range is too large. People watch. (3) For direct investment in manpower, the direct investment of manpower is developed on the basis of mailing post office mailing. The disadvantage of post office mailing and newspaper clip pages can be avoided. Audience users improve the effective delivery rate and achieve the best advertising effect. (4) mobile phone short (color) letter advertisement: use mobile phone SMS for point -to -point or point -to -point advertisements to ensure "one -to -one" transmission information, mandatory memory, guarantee 100%reading rate, directly affect the most impact on the most, which directly affects the most. Consumer family. Essence (5) Internet email advertisement, etc.: From the collected registered user information, the target audience is screened, and multiple advertisements are sent to multiple advertisements through the Internet email and special web pages. (6) Companies of club marketing, online member clubs, membership online forums, etc.: mainly by building a platform for online user communication -member club , Reward members participate in some activities for free and enjoy some discounts.
No matter what delivery method is used, the so -called effective delivery, a target audience who gives a DM to an advertiser, and gets corresponding feedback. In this regard, a large number of blind delivery does not fully represent the target audience of advertisers.
. For example, the car dealer gave the DM advertisement to 100 poor people or 100 people who already have good cars. It is not a target audience to bring economic benefits to car dealers; relative to a white -collar worker who is urgent to buy a car or urgently needs to change the car, it is much more significant, which is effective delivery.
only those who have consumer conditions and have the intention of buying are the target audience (terminal consumption group) of advertisers. Different industries have different customer bases. They must be under market survey and information collection to continue to continue Improve DM's customer data to reduce invalid delivery.
Generally speaking, whether DM advertisements can play the best advertising effect mainly depends on the level of production, ideas and delivery methods. Among them, effective delivery and strategy improvement is the key to winning DM's success.
DM usually adopts:
(1) Post office mailing, mail DM is strong, strong, highly personalized, fast -effective, but cost, but the cost is cost, but the cost is cost, but the cost is cost, but the cost is cost, but the cost is cost, but the cost is cost. High and few people watch it, often throwing into the trash when the envelope is not dismantled.
(2) newspaper clip page, the newspaper clip pages are low, standardized, timely and accurate, extensive, but the target audience rate is low and the delivery range is too large. People watch.
(3) For direct investment in manpower, the direct investment of manpower is developed on the basis of mailing post office mailing. The disadvantage of post office mailing and newspaper clip pages can be avoided. Audience users improve the effective delivery rate and achieve the best advertising effect.
(4) mobile phone short (color) letter advertisement: use mobile phone SMS for point -to -point or point -to -point advertisements to ensure "one -to -one" transmission information, mandatory memory, guarantee 100%reading rate, directly affect the most impact on the most, which directly affects the most. Consumer family. Essence
(5) Internet email advertisement, etc.: From the collected registered user information, the target audience is screened, and multiple advertisements are sent to multiple advertisements through the Internet email and special web pages.
(6) Companies of club marketing, online member clubs, membership online forums, etc.: mainly by building a platform for online user communication -member club , Reward members participate in some activities for free and enjoy some discounts.
No matter what delivery method is used, the so -called effective delivery, a target audience who gives a DM to an advertiser, and gets corresponding feedback. In this regard, a large number of blind delivery does not fully represent the target audience of advertisers.
. For example, the car dealer gave the DM advertisement to 100 poor people or 100 people who already have good cars. It is not a target audience to bring economic benefits to car dealers; relative to a white -collar worker who is urgent to buy a car or urgently needs to change the car, it is much more significant, which is effective delivery.
only those who have consumer conditions and have the intention of buying are the target audience (terminal consumption group) of advertisers. Different industries have different customer bases. They must be under market survey and information collection to continue to continue Improve DM's customer data to reduce invalid delivery.