[Essentials] 4 articles on marketing planning plans In order to ensure the orderly and effective development of things or work, the plan is often prepared according to the specific circumstances. Use the "file header" form. How to formulate the plan? Here are 4 marketing planning schemes collected for everyone. For reference only, I hope to help everyone.
The marketing planning plan 1. Activity purpose: explain the current status of the market and the purpose of the activity. What is the status quo of the market? What is the purpose of carrying out this event? Is it to combat competitors? Or enhance the brand awareness and reputation? Only with clear purpose can the activity be targeted. . Activity objects: The event is targeted at everyone in the target market or a certain group? Who is the main goal of promotion? Who is the secondary goal of promotion? The correctness of these choices will directly affect the ultimate effect of the promotion. . Activity theme: In this part, it is mainly to solve two problems: 1. Determine the theme of the event 2. The theme of packaging activity . Activity method: This part mainly explains the specific method of the activity development. There are two issues to focus on: 1. Determine the partner: pull the government as a backing, or hang the "sheep head" hanging on the media to sell your own "dog meat"? Is it a manufacturer alone, or is it joining the dealer? Or joint promotions with other manufacturers? Cooperation with the government or media helps to borrow and build momentum; unite with dealers or other manufacturers to integrate resources to reduce costs and risks. 2. Determine the degree of stimulation: To make the promotion success, the activity must be stimulated and can stimulate the target object participation. The higher the degree of stimulation, the greater the response to sales. But this stimulus also has marginal effects. Therefore, it is necessary to analyze and summarize according to promotional practice, and determine the appropriate degree of stimulus and corresponding cost investment in combination with the objective market environment. 5. Activity time and place (sometimes this point will be placed after the second point): The time and place of the promotional activity choose to do more with less, and the choice will be laborious and not pleased. Try to allow consumers to participate in time as much as possible, and make consumers conveniently at the location, and communicate with urban management, industry and commerce departments beforehand. It is important to launch the timing and place of promotional campaign. It is best to analyze how long the effect will last long. Too short duration will cause repeated purchases within this time, and many of the benefits that should be obtained cannot be achieved; if the duration is too long, it will cause high costs and the market will not become popular, and reduce the value of customers in the minds of customers. 6. Advertising cooperation: A successful promotional activity requires comprehensive advertising cooperation. What kind of advertising creativity and expression? What kind of media speculation is selected? These all mean different audiences' arrivals and expenses. Seven. Preparation of preliminary preparation: Preparation in the early stage, 1. Personnel arrangement 2. Material preparation . The test plan must be "do things for everyone, there is no one to manage everything", none of them. There is no point in blank. Who is responsible for communicating with the government and the media? Who is responsible for copywriting writing? Who is responsible for on -site management? Who is responsible for the distribution of gifts? Who is responsible for the customer complaint? If you need to be clear in all links Take care of each other. In terms of supplies, there are no details, as large as vehicles, as small as screws, and they must be listed, and then clear the point to ensure that they are all lost, otherwise it will inevitably lead to the on -site busy chaos. It is particularly important that because the activity plan is in the event plan is in Determined on the basis of experience, so it is necessary to conduct necessary tests to determine whether the choice of promotion tools is correct, whether the degree of stimulation is appropriate, and whether the existing way is ideal. The test method can be asked consumers, fill in the survey table or in a specific area in a specific area Try line schemes, etc.: . The mid -term operation: mid -term operation is mainly activity discipline and on -site control. Discipline is the guarantee of combat effectiveness, and the prerequisite for the perfect implementation of the plan. Discipline in all aspects of personnel make meticulous regulations. On -site control mainly arranges each link clearly, and it is necessary to be busy and unreasonable. At the same time, during the implementation of the plan, the promotion scope, strength, quota and key points should be timely. Adjust and maintain the control of the promotion plan. . The continuation of the later period is mainly the issue of media publicity. What kind of media will this event be adopted in this event? Even a promotional activity that is not very successful will be unprecedented on the media. . The cost budget: There is no meaning without benefits. The cost and output of the promotional activity should be budget. The "Sunshine Action B Plan" of Aido VCD at that time was that the reason for failure was that there was no budget in terms of expenses. It was not until the event did not find that this plan company had no financial support at all. The ideas of ideas are not enough. 11. Unexpected precautions: There may be some accidents in each activity. For example, the intervention of government departments, consumer complaints, and even weather sudden changes in outdoor promotional activities cannot continue. . It must make the necessary manpower, material, and financial preparations for various possible accidents. . The effect is predicting what the effect will be achieved to facilitate the effect of the event to facilitate the end of the event and the actual actual situation after the event. Compare the situation, summarize success points and failure points from various aspects such as the degree of stimulus, promotion time, promotion media. marketing planning schemes 2 project background introduction: The current two computer cities in Lhasa, but the scale of the scale, but the scale They are relatively small. During the newly established period of "Lhasa Computer Mall", the computer store must quickly form a popularity among Lhasa residents , Stand out among the three computer cities. The customers of the computer city are mainly young and middle -aged. The main consumption goals are: the demand for digital products such as computers, MP3, MP4, digital products, the most important consumers are students at school. Their demand for digital products and digital products has accounted for more than 60%in the market, and has a strong desire to buy. Ben based on the above factors, the customer group of the "Lhasa Computer Mall" is locked as a young and middle -aged group with the desire to buy. The event plan is mainly to young and middle -aged people. 1. Opening promotional activity: In this opening activity, quickly ignite the war of "Lhasa Computer Mall" in the Lhasa computer market, challenge the other two computer cities, show their strength, seize the Lhasa market, in the hearts of Lhasa citizens' hearts To form a popularity and establish the image of the "Lhasa Computer Mall" in the minds of the citizens. (1) Opening activity time: October 1st, 20xx -October 7, 20xx; National Day on October 1st, on the first day of vacation, the passenger flow, attention in the computer city, pay attention to attention, follow the attention Degree is relatively easy to get considerable data; (2) Preparation phase of the preliminary preparation of the opening: ① The distribution of leaflets: mainly based on the content of the event on the day of the event. ; ② Graphic media launch: Three days before the event, publish 1/2 editions or entire version of the color version opening event advertisement on the mainstream newspapers of Lhasa, and cooperate with soft text promotion at the same time; ③ radio advertising. Increasing the popularity of the "Lhasa Computer Mall" in the hearts of urban citizens, you can also consider arranging playback in the broadcasters of major campuses, which is more targeted; ④ Billboards along the line: Consider using light box advertisements and large advertising signs to attract people. (3) Specific content of the opening promotional activity: ① Entering the store is courteous: Customers enter the store during the opening period, all of which have small gifts (mouse pads, Taiwan calendars, etc.). Gift package gifts (discs, mouses, U disks, etc.); ② Free major maintenance: "Lhasa Computer Mall" during the opening period, free machine maintenance and software failure to eliminate large service activities for customers (except hardware failure) ; ③ Installation Daping: Installing customers within one month of opening, you can enjoy the lowest price of the city, and provide a value service for three years of hardware warranty and software guarantee for free maintenance; ④ birthday big big birthday big big birthday Gift package: On the day of opening, the installation of customers born on October 1 can enjoy the discounts of folding and enjoy the service or reimbursement of the service or reimbursement of the one -way toll. (4) Activity procedure on the day of opening: ① 7: 00-8: 50 Check the implementation of various tasks, and arrange them to the scene. In place, the host and other members are preparing to work; ②8: 50-9: 00 guests attend, sign, issue gifts, and the staff guides the guests to the stage; : 20 The host introduces the guests, announced the announcement, announced the announcement, and announced the announcement. The opening of the Lhasa Computer Mall starts; ④ 9: 30-9: 45 guests' congratulations; : 45-9: 55 general manager of Lhasa Computer Mall addresses; ⑥ 9: 55 host The announcement of the ribbon -cutting ceremony; the guest tailoring, the lady of Etiquette; ⑦ 10: 00-10: 10 cuts, the scissors fall, the firecrackers sound, the colorful flower bullets, the small balloon, the music starts, and start dancing; ⑧10: 30 — The staff led the guests to visit the computer mall store, and the outdoor stage performance began. . Periodic promotion: The cyclical promotion activities in the later stage of opening, are timeliness, can launch different activities for different periods, expand the popularity and reputation of Lhasa Computer Mall in the region. By organizing all kinds of fresh activities loved by young groups, they gather popularity and eventually achieve sales. activities, fresh, easy to be accepted and liked by young people, strong interaction, attractive participation, and continuity. Specific activity description: (1) Free service During the event, freely provide customers with computer software and hardware failure maintenance, free cleaning, anti -virus, software upgrade and other related services. Consultation Improve the after -sales protection of the mall; (2) Lucky gifts During the event, customers who are full of a certain amount of shopping in the computer mall can get a lottery ticket with a shopping invoice. Software, mouse, U disk and other prizes; (3) 9.9 yuan special sales The small products such as mouse, U disk, software and other small products of various brands at the entrance of the computer mall, for sale 50 -80 pieces, last 60 minutes -90 minutes; (4) Game confrontation regularly invites young customers for some live games (such as CS, Warcraft, Thor's stand -alone or online version games) Fight, winners or winning teams will receive prizes. The event was decided by the game master, and answered questions and consultations from game enthusiasts, and made good arrangements for event promotion and activities. (5) Holiday opportunities This on holiday opportunities, divide the activity into several stages, make appropriate arrangements to form a period of momentum, orgasm, and duration. Strong activities are mainly promoted by activities; in the critical period, fresh and characteristic activities are mainly used. In the later period, simple and easy to continue activities will continue and do a perfect curtain. . Customer return activities: The customer return activities of computer malls are mainly for consumer customers. After customers purchase mall products, they will hold preferential activities through irregularities, or all rewards for customers to strengthen, strengthen the return of customers, strengthen the customers, strengthen the return of customers, and strengthen the return of customers. The second purchase desire of mature customers and the establishment of new customer groups. In large -scale events, enhance the popularity of computer cities, and then plasticize the perfect image of computer city, spread the fashion value and modern breath of computer cities. Specific activity description: (1) Lhasa Digital Contest The major colleges and universities, supplemented by social groups, and other major social groups. Provided by computer malls, increasing popularity and reputation, and expanding the customer group; (2) sponsorship activities You can appear in a name, such as: "Computer Mall Cup" college student basketball league. Through the activity, the connection between the computer city and college college students is truly integrated into the students. The marketing planning scheme 3 for a multi -faceted survey of the Jiyuan Night Consuls, and the communication and understanding of the employees of the industry, so as to understand most night clubs in Jiyuan City is now in helpless and inevitable status, and there is no plan. The reasons for execution are that good marketing solutions are not fully implemented. After analysis, it can be divided into the following points: 1. Investors of the nightclub are inaccurate to the interests, they cannot accurately distribute profitability, and more are greedy for profit. 2. Investors of the nightclub attach not enough attention and implementation of management and marketing programs, but more focus on public relations. Public relations are indispensable parts of operations, but not the key. How to attract customers to consume, how to stabilize customers, how to stabilize customers, and how to achieve a complex consumer concept. I personally think that this is the focus of work now. 3. Due to various reasons, investors of the nightclub attack and resist each other, and do some minimum vicious competitions, so that the current market will appear. Since it was founded from 8:00 to 20xx tonight, business has been in a stable trend, and it can be unbeaten in three years. It relies on managers' marketing solutions and outstanding management capabilities. However, in recent years, there has been a significant decline. The reason is that the current nightclub is generally the entire market, which continues to rise and maintains the rise. It is necessary to have better management talents, marketing plans and public relations services. Only high -quality marketing solutions and public relations services will attract more customers, and more customers will bring more profits, and more profits will absorb more personnel. To achieve the above, the virtuous cycle of marketing can be stabilized normally. But the success or failure of a good plan determines the tough execution and grasp of the details of the manager. The specific marketing plan is as follows: 1, charging 1000 yuan to get 1000 yuan . The company's employees are not divided into level, as long as the card is charged, it will attract 100 yuan 3. The renewal card is the same as above the same above cards. 4. As long as the company specifies the design of drinks, the bonus is 100--500 yuan 5. All-as-as media advertising, speech promotion follow 6, the entertainment atmosphere, entertainment environment of the audience, the entertainment environment of the audience, the entertainment environment of the audience Follow 7. The marketing training of the charging card keeps up with 8. Consumption model training of the card card 9, the high -quality training of the operation department, the public relations department, 10. All employees of the company's drinking and water marketing training follow The best marketing is to strengthen the improvement of internal quality, win customer satisfaction with quality, pay attention to grassroots, wait -employees, and improve the comprehensive quality of employees. Services, they are the corporate image in the eyes of customers, they are marketers. The marketing planning plan 4 Activity theme: Today, my parents accompany me to spend September 1 The activity content: Parent -child interaction (experience childhood fun together) Activity slogan: My holiday, Mom and Dad, one Get up Activity time: 9:00 -11:30 am on June 1, 20XX, 20xx, The event location: Huguangshan Garden Farm Cultural Plaza Now most of the parents of the families are busy with work. The concern for children may be a little less concerned. Through this small activity we organized, the children and parents will be more closely united together, increasing the emotions between each other Love is also a beautiful memory that parents and children have. The parent -child interactive game: (1) Unity forward The family (legged running) by family (legged running) is tied up with a rope with a rope, and after running the prescribed journey, running the prescribed journey Essence [A round of 5 family competitions] The winning families can get the farm Kangletong play tickets, and give a beautiful small gift for the participating families. (2) Kiss my baby The children lined up in a row, raised their hands, parents blindfolded their eyes, identified their children by touching the child's hands, and finally the family who won Exquisite gifts, or gift vouchers, will give a beautiful small gift for the participating families. ● Send a small gift The customers who participated in the event, given a small gift [such as: cartoon pen, toy (this hot cartoon "Hi Yangyang and Big Wolf" during this time, children and even adults like them very much Familiar animated characters, it is recommended to give away all kinds of small toys in the figure in the cartoon)] ● Gift the small cake
[The waiter responsible for the gift with a smile, send your hands to speak at the same time to speak blessings: Children, happy holiday, I wish you a healthy and happy growth] These moves seem to be impressive, but it represents the image and attitude of the entire villa. Let consumers feel that we are serving attentive, and naturally they can get their affirmation. (3) Seming Vegetable Garden After finishing the game, I reached the next stop to plant vegetables in the savory garden. Children and parents experience the fun of being farmers, and also feel the joy of labor! We commemorate their festivals for children in this special way! The children who participate in the vegetable planting activities can get a hydrogen balloon and a tiger puppet given by the villa! This taking pictures: The take pictures for parents and children who participated in the event. The villa washed the photo of the photo to make a cultural wall, put the photo on the cultural wall, and prepare a pen with different colors to let the child allow the child to let the child allow the child With your parents' wishes with your parents, as a small cultural spot in the villa, visit and participate in tourists. Example: The above picture is made of Children's Day Cultural Wall Background music: Square can play songs that are positive and active in children "Reading Lang", "Singing and Smile", "Only Moms in the World "Good Dad, Bad Dad" "Young Pioneer", "Bunny", "Whenever I walk through the teacher's window", "Grandma Bridge" Just hug me "" Don't look at me just a sheep "," Three Bears " Activity decoration: (1) Decorative balloon, plastic sunflower (2) Background music (3) Propaganda poster (posting in the entrance of the farm and the farm) (4) Studies 2: 1. Warmly celebrate the "June 1" International Children's Day 2. Guohai. Rural Farm I am happy. I am happy (5) Rainbow Gate: Warmly celebrate the "June 1" International Children's Day Cost budget (cost requires actual accounting): 1. Decorative balloon, plastic sunflower sunflower sunflower sunflower sunflower sunflower sunflower 2. Background music 3, banner 2-3 4. Children's small toys 5, small cake 6, prizes (farm Kangletong play package tickets ) Consumer groups: Mainly in schools and communities, propaganda, and participate in the form of groups. Ploppy media launch: 1. Newspaper advertisements, advertising for 1/6 layout in Nanchang Evening News. 2. Online publicity, release activities on various websites. The expected effect: (1) The activity has the characteristics of attracting children, so as to drive parents to consume the farm and improve its competitiveness in the same industry. (2) The fastest way to enter consumer thinking through this emotional appeal marketing for public welfare activities. ;
[Essentials] 4 articles on marketing planning plans
In order to ensure the orderly and effective development of things or work, the plan is often prepared according to the specific circumstances. Use the "file header" form. How to formulate the plan? Here are 4 marketing planning schemes collected for everyone. For reference only, I hope to help everyone.
The marketing planning plan 1. Activity purpose: explain the current status of the market and the purpose of the activity. What is the status quo of the market? What is the purpose of carrying out this event? Is it to combat competitors? Or enhance the brand awareness and reputation? Only with clear purpose can the activity be targeted.
. Activity objects: The event is targeted at everyone in the target market or a certain group? Who is the main goal of promotion? Who is the secondary goal of promotion? The correctness of these choices will directly affect the ultimate effect of the promotion.
. Activity theme: In this part, it is mainly to solve two problems: 1. Determine the theme of the event 2. The theme of packaging activity
. Activity method: This part mainly explains the specific method of the activity development. There are two issues to focus on: 1. Determine the partner: pull the government as a backing, or hang the "sheep head" hanging on the media to sell your own "dog meat"? Is it a manufacturer alone, or is it joining the dealer? Or joint promotions with other manufacturers? Cooperation with the government or media helps to borrow and build momentum; unite with dealers or other manufacturers to integrate resources to reduce costs and risks. 2. Determine the degree of stimulation: To make the promotion success, the activity must be stimulated and can stimulate the target object participation. The higher the degree of stimulation, the greater the response to sales. But this stimulus also has marginal effects. Therefore, it is necessary to analyze and summarize according to promotional practice, and determine the appropriate degree of stimulus and corresponding cost investment in combination with the objective market environment.
5. Activity time and place (sometimes this point will be placed after the second point): The
time and place of the promotional activity choose to do more with less, and the choice will be laborious and not pleased. Try to allow consumers to participate in time as much as possible, and make consumers conveniently at the location, and communicate with urban management, industry and commerce departments beforehand. It is important to launch the timing and place of promotional campaign. It is best to analyze how long the effect will last long. Too short duration will cause repeated purchases within this time, and many of the benefits that should be obtained cannot be achieved; if the duration is too long, it will cause high costs and the market will not become popular, and reduce the value of customers in the minds of customers.
6. Advertising cooperation: A successful promotional activity requires comprehensive advertising cooperation. What kind of advertising creativity and expression? What kind of media speculation is selected? These all mean different audiences' arrivals and expenses.
Seven. Preparation of preliminary preparation: Preparation in the early stage, 1. Personnel arrangement 2. Material preparation
. The test plan must be "do things for everyone, there is no one to manage everything", none of them. There is no point in blank. Who is responsible for communicating with the government and the media? Who is responsible for copywriting writing? Who is responsible for on -site management? Who is responsible for the distribution of gifts? Who is responsible for the customer complaint? If you need to be clear in all links Take care of each other. In terms of supplies, there are no details, as large as vehicles, as small as screws, and they must be listed, and then clear the point to ensure that they are all lost, otherwise it will inevitably lead to the on -site busy chaos. It is particularly important that because the activity plan is in the event plan is in Determined on the basis of experience, so it is necessary to conduct necessary tests to determine whether the choice of promotion tools is correct, whether the degree of stimulation is appropriate, and whether the existing way is ideal. The test method can be asked consumers, fill in the survey table or in a specific area in a specific area Try
line schemes, etc.:
. The mid -term operation: mid -term operation is mainly activity discipline and on -site control. Discipline is the guarantee of combat effectiveness, and the prerequisite for the perfect implementation of the plan. Discipline in all aspects of personnel make meticulous regulations. On -site control mainly arranges each link clearly, and it is necessary to be busy and unreasonable. At the same time, during the implementation of the plan, the promotion scope, strength, quota and key points should be timely. Adjust and maintain the control of the promotion plan.
. The continuation of the later period is mainly the issue of media publicity. What kind of media will this event be adopted in this event? Even a promotional activity that is not very successful will be unprecedented on the media.
. The cost budget: There is no meaning without benefits. The cost and output of the promotional activity should be budget. The "Sunshine Action B Plan" of Aido VCD at that time was that the reason for failure was that there was no budget in terms of expenses. It was not until the event did not find that this plan company had no financial support at all. The ideas of ideas are not enough.
11. Unexpected precautions: There may be some accidents in each activity. For example, the intervention of government departments, consumer complaints, and even weather sudden changes in outdoor promotional activities cannot continue. . It must make the necessary manpower, material, and financial preparations for various possible accidents.
. The effect is predicting what the effect will be achieved to facilitate the effect of the event to facilitate the end of the event and the actual actual situation after the event. Compare the situation, summarize success points and failure points from various aspects such as the degree of stimulus, promotion time, promotion media.
marketing planning schemes 2 project background introduction:
The current two computer cities in Lhasa, but the scale of the scale, but the scale They are relatively small. During the newly established period of "Lhasa Computer Mall", the computer store must quickly form a popularity among Lhasa residents , Stand out among the three computer cities. The customers of the computer city are mainly young and middle -aged. The main consumption goals are: the demand for digital products such as computers, MP3, MP4, digital products, the most important consumers are students at school. Their demand for digital products and digital products has accounted for more than 60%in the market, and has a strong desire to buy.
Ben based on the above factors, the customer group of the "Lhasa Computer Mall" is locked as a young and middle -aged group with the desire to buy. The event plan is mainly to young and middle -aged people. 1. Opening promotional activity:
In this opening activity, quickly ignite the war of "Lhasa Computer Mall" in the Lhasa computer market, challenge the other two computer cities, show their strength, seize the Lhasa market, in the hearts of Lhasa citizens' hearts To form a popularity and establish the image of the "Lhasa Computer Mall" in the minds of the citizens.
(1) Opening activity time: October 1st, 20xx -October 7, 20xx;
National Day on October 1st, on the first day of vacation, the passenger flow, attention in the computer city, pay attention to attention, follow the attention Degree is relatively easy to get considerable data;
(2) Preparation phase of the preliminary preparation of the opening:
① The distribution of leaflets: mainly based on the content of the event on the day of the event. ;
② Graphic media launch: Three days before the event, publish 1/2 editions or entire version of the color version opening event advertisement on the mainstream newspapers of Lhasa, and cooperate with soft text promotion at the same time;
③ radio advertising. Increasing the popularity of the "Lhasa Computer Mall" in the hearts of urban citizens, you can also consider arranging playback in the broadcasters of major campuses, which is more targeted;
④ Billboards along the line: Consider using light box advertisements and large advertising signs to attract people.
(3) Specific content of the opening promotional activity:
① Entering the store is courteous: Customers enter the store during the opening period, all of which have small gifts (mouse pads, Taiwan calendars, etc.). Gift package gifts (discs, mouses, U disks, etc.);
② Free major maintenance: "Lhasa Computer Mall" during the opening period, free machine maintenance and software failure to eliminate large service activities for customers (except hardware failure) ;
③ Installation Daping: Installing customers within one month of opening, you can enjoy the lowest price of the city, and provide a value service for three years of hardware warranty and software guarantee for free maintenance;
④ birthday big big birthday big big birthday Gift package: On the day of opening, the installation of customers born on October 1 can enjoy the discounts of folding and enjoy the service or reimbursement of the service or reimbursement of the one -way toll.
(4) Activity procedure on the day of opening:
① 7: 00-8: 50 Check the implementation of various tasks, and arrange them to the scene. In place, the host and other members are preparing to work;
②8: 50-9: 00 guests attend, sign, issue gifts, and the staff guides the guests to the stage;
: 20 The host introduces the guests, announced the announcement, announced the announcement, and announced the announcement. The opening of the Lhasa Computer Mall starts;
④ 9: 30-9: 45 guests' congratulations;
: 45-9: 55 general manager of Lhasa Computer Mall addresses;
⑥ 9: 55 host The announcement of the ribbon -cutting ceremony; the guest tailoring, the lady of Etiquette;
⑦ 10: 00-10: 10 cuts, the scissors fall, the firecrackers sound, the colorful flower bullets, the small balloon, the music starts, and start dancing;
⑧10: 30 — The staff led the guests to visit the computer mall store, and the outdoor stage performance began.
. Periodic promotion:
The cyclical promotion activities in the later stage of opening, are timeliness, can launch different activities for different periods, expand the popularity and reputation of Lhasa Computer Mall in the region. By organizing all kinds of fresh activities loved by young groups, they gather popularity and eventually achieve sales.
activities, fresh, easy to be accepted and liked by young people, strong interaction, attractive participation, and continuity.
Specific activity description:
(1) Free service
During the event, freely provide customers with computer software and hardware failure maintenance, free cleaning, anti -virus, software upgrade and other related services. Consultation Improve the after -sales protection of the mall;
(2) Lucky gifts
During the event, customers who are full of a certain amount of shopping in the computer mall can get a lottery ticket with a shopping invoice. Software, mouse, U disk and other prizes;
(3) 9.9 yuan special sales
The small products such as mouse, U disk, software and other small products of various brands at the entrance of the computer mall, for sale 50 -80 pieces, last 60 minutes -90 minutes;
(4) Game confrontation
regularly invites young customers for some live games (such as CS, Warcraft, Thor's stand -alone or online version games) Fight, winners or winning teams will receive prizes. The event was decided by the game master, and answered questions and consultations from game enthusiasts, and made good arrangements for event promotion and activities.
(5) Holiday opportunities
This on holiday opportunities, divide the activity into several stages, make appropriate arrangements to form a period of momentum, orgasm, and duration. Strong activities are mainly promoted by activities; in the critical period, fresh and characteristic activities are mainly used. In the later period, simple and easy to continue activities will continue and do a perfect curtain.
. Customer return activities:
The customer return activities of computer malls are mainly for consumer customers. After customers purchase mall products, they will hold preferential activities through irregularities, or all rewards for customers to strengthen, strengthen the return of customers, strengthen the customers, strengthen the return of customers, and strengthen the return of customers. The second purchase desire of mature customers and the establishment of new customer groups.
In large -scale events, enhance the popularity of computer cities, and then plasticize the perfect image of computer city, spread the fashion value and modern breath of computer cities.
Specific activity description:
(1) Lhasa Digital Contest
The major colleges and universities, supplemented by social groups, and other major social groups. Provided by computer malls, increasing popularity and reputation, and expanding the customer group;
(2) sponsorship activities
You can appear in a name, such as: "Computer Mall Cup" college student basketball league. Through the activity, the connection between the computer city and college college students is truly integrated into the students.
The marketing planning scheme 3 for a multi -faceted survey of the Jiyuan Night Consuls, and the communication and understanding of the employees of the industry, so as to understand most night clubs in Jiyuan City is now in helpless and inevitable status, and there is no plan. The reasons for execution are that good marketing solutions are not fully implemented. After analysis, it can be divided into the following points:
1. Investors of the nightclub are inaccurate to the interests, they cannot accurately distribute profitability, and more are greedy for profit.
2. Investors of the nightclub attach not enough attention and implementation of management and marketing programs, but more focus on public relations. Public relations are indispensable parts of operations, but not the key. How to attract customers to consume, how to stabilize customers, how to stabilize customers, and how to achieve a complex consumer concept. I personally think that this is the focus of work now.
3. Due to various reasons, investors of the nightclub attack and resist each other, and do some minimum vicious competitions, so that the current market will appear.
Since it was founded from 8:00 to 20xx tonight, business has been in a stable trend, and it can be unbeaten in three years. It relies on managers' marketing solutions and outstanding management capabilities. However, in recent years, there has been a significant decline. The reason is that the current nightclub is generally the entire market, which continues to rise and maintains the rise. It is necessary to have better management talents, marketing plans and public relations services. Only high -quality marketing solutions and public relations services will attract more customers, and more customers will bring more profits, and more profits will absorb more personnel. To achieve the above, the virtuous cycle of marketing can be stabilized normally. But the success or failure of a good plan determines the tough execution and grasp of the details of the manager.
The specific marketing plan is as follows:
1, charging 1000 yuan to get 1000 yuan
. The company's employees are not divided into level, as long as the card is charged, it will attract 100 yuan
3. The renewal card is the same as above the same above cards.
4. As long as the company specifies the design of drinks, the bonus is 100--500 yuan
5. All-as-as media advertising, speech promotion follow
6, the entertainment atmosphere, entertainment environment of the audience, the entertainment environment of the audience, the entertainment environment of the audience Follow
7. The marketing training of the charging card keeps up with
8. Consumption model training of the card card
9, the high -quality training of the operation department, the public relations department,
10. All employees of the company's drinking and water marketing training follow
The best marketing is to strengthen the improvement of internal quality, win customer satisfaction with quality, pay attention to grassroots, wait -employees, and improve the comprehensive quality of employees. Services, they are the corporate image in the eyes of customers, they are marketers.
The marketing planning plan 4 Activity theme: Today, my parents accompany me to spend September 1
The activity content: Parent -child interaction (experience childhood fun together)
Activity slogan: My holiday, Mom and Dad, one Get up
Activity time: 9:00 -11:30 am on June 1, 20XX, 20xx,
The event location: Huguangshan Garden Farm Cultural Plaza
Now most of the parents of the families are busy with work. The concern for children may be a little less concerned. Through this small activity we organized, the children and parents will be more closely united together, increasing the emotions between each other Love is also a beautiful memory that parents and children have.
The parent -child interactive game:
(1) Unity forward
The family (legged running) by family (legged running) is tied up with a rope with a rope, and after running the prescribed journey, running the prescribed journey Essence [A round of 5 family competitions] The winning families can get the farm Kangletong play tickets, and give a beautiful small gift for the participating families.
(2) Kiss my baby
The children lined up in a row, raised their hands, parents blindfolded their eyes, identified their children by touching the child's hands, and finally the family who won Exquisite gifts, or gift vouchers, will give a beautiful small gift for the participating families.
● Send a small gift
The customers who participated in the event, given a small gift [such as: cartoon pen, toy (this hot cartoon "Hi Yangyang and Big Wolf" during this time, children and even adults like them very much Familiar animated characters, it is recommended to give away all kinds of small toys in the figure in the cartoon)]
● Gift the small cake
[The waiter responsible for the gift with a smile, send your hands to speak at the same time to speak blessings: Children, happy holiday, I wish you a healthy and happy growth] These moves seem to be impressive, but it represents the image and attitude of the entire villa. Let consumers feel that we are serving attentive, and naturally they can get their affirmation.
(3) Seming Vegetable Garden
After finishing the game, I reached the next stop to plant vegetables in the savory garden. Children and parents experience the fun of being farmers, and also feel the joy of labor! We commemorate their festivals for children in this special way!
The children who participate in the vegetable planting activities can get a hydrogen balloon and a tiger puppet given by the villa!
This taking pictures:
The take pictures for parents and children who participated in the event. The villa washed the photo of the photo to make a cultural wall, put the photo on the cultural wall, and prepare a pen with different colors to let the child allow the child to let the child allow the child With your parents' wishes with your parents, as a small cultural spot in the villa, visit and participate in tourists.
Example: The above picture is made of Children's Day Cultural Wall
Background music: Square can play songs that are positive and active in children
"Reading Lang", "Singing and Smile", "Only Moms in the World "Good Dad, Bad Dad"
"Young Pioneer", "Bunny", "Whenever I walk through the teacher's window", "Grandma Bridge"
Just hug me "" Don't look at me just a sheep "," Three Bears "
Activity decoration:
(1) Decorative balloon, plastic sunflower
(2) Background music
(3) Propaganda poster (posting in the entrance of the farm and the farm)
(4) Studies 2:
1. Warmly celebrate the "June 1" International Children's Day
2. Guohai. Rural Farm I am happy. I am happy
(5) Rainbow Gate: Warmly celebrate the "June 1" International Children's Day
Cost budget (cost requires actual accounting):
1. Decorative balloon, plastic sunflower sunflower sunflower sunflower sunflower sunflower sunflower
2. Background music
3, banner 2-3
4. Children's small toys
5, small cake
6, prizes (farm Kangletong play package tickets )
Consumer groups: Mainly in schools and communities, propaganda, and participate in the form of groups.
Ploppy media launch:
1. Newspaper advertisements, advertising for 1/6 layout in Nanchang Evening News.
2. Online publicity, release activities on various websites.
The expected effect:
(1) The activity has the characteristics of attracting children, so as to drive parents to consume the farm and improve its competitiveness in the same industry.
(2) The fastest way to enter consumer thinking through this emotional appeal marketing for public welfare activities.
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