1 thought on “How to write the after -sales return copywriting?”
Lynne
There are three elements of a good article, and the soft article is also an article. There are also three core elements. They are product selling points, soft text themes and content materials.
The product selling point is the core selling point you want a product promotion. The theme of soft text is to pack this core selling point to attract users. The content material is the material that makes the soft text theme. Let's talk one by one:
First, dig the core selling point of the soft text that can be implanted. Since the purpose of writing soft text is to promote a product or brand, the selling point is important. Generally speaking, the most attractive user is the "material" that they are interested in; and the products we want to propagate usually have no interest and no one will be interested in. If there is too much product information in the soft text, it will not only directly affect the user's reading experience, but also cause the communication effect is not good. Because there are too many publicity information, the user cannot focus on the product, and it cannot be impressed. Therefore, the space we can play in the product selling point is very limited. Therefore, you must do "single-point breakthrough" and seize 1-2 selling points of the product for packaging. These selling points must be the most distinctive and most impressive point of your products. The more unique and the more specific, the better.
second, the theme of soft text. The theme of soft text is a channel connecting users and product information. When choosing the topic, you need to find the target group of the product first. Then learn about what general "pain points" or "HIGH points" have such people. Then select a soft text theme that can poke their "pain points" or "high" points at once. At this time, we must pay attention to how the most difficult part of writing soft text is how to finish the contents of the materials in the article, and naturally transition to the introduction of the product. Otherwise, if you work hard, you will not be connected with a lot of words. In the end, it is embarrassing. When choosing the topic, consider whether this theme can be packaged well around the core selling point. It is best to write the connection part before writing the soft text, and then collect other materials.
third, content material. After determining the product selling point and the theme of soft text, you need to collect the content to enhance the user's reading pleasure, and use strong arguments to support your point of view. The theme of the soft text can be empty, but when it falls in specific writing, it is necessary to do it. Whether you want to propose that you are "be a more ruthless to yourself" or advocate that "only goodness to yourself is the most authentic." You have to collect related materials around the theme. For example, to write a soft text to a headset, the core selling point of this headset is "the highest value in history" headphones. In order to reflect the selling point, the author wants to use the history of the headphones to be packaged. In the soft text, the author first introduced the earliest headphones, which was bulky and ugly, and then through the continuous improved headphones of the generation, the reader saw that the evolution of the headset became lighter and more beautiful. Finally, let the headsets that are going to advertise naturally at the end of the article, which is equivalent to telling the reader that this headset is the latest generation and the most beautiful generation in the evolution process.
Finally, some of the deep themes are displayed in pure text; general soft texts can improve the reading experience through the form of graphic and text. In short, after the three elements, the details should be as perfect as possible.
There are three elements of a good article, and the soft article is also an article. There are also three core elements. They are product selling points, soft text themes and content materials.
The product selling point is the core selling point you want a product promotion. The theme of soft text is to pack this core selling point to attract users. The content material is the material that makes the soft text theme. Let's talk one by one:
First, dig the core selling point of the soft text that can be implanted. Since the purpose of writing soft text is to promote a product or brand, the selling point is important. Generally speaking, the most attractive user is the "material" that they are interested in; and the products we want to propagate usually have no interest and no one will be interested in. If there is too much product information in the soft text, it will not only directly affect the user's reading experience, but also cause the communication effect is not good. Because there are too many publicity information, the user cannot focus on the product, and it cannot be impressed. Therefore, the space we can play in the product selling point is very limited. Therefore, you must do "single-point breakthrough" and seize 1-2 selling points of the product for packaging. These selling points must be the most distinctive and most impressive point of your products. The more unique and the more specific, the better.
second, the theme of soft text. The theme of soft text is a channel connecting users and product information. When choosing the topic, you need to find the target group of the product first. Then learn about what general "pain points" or "HIGH points" have such people. Then select a soft text theme that can poke their "pain points" or "high" points at once. At this time, we must pay attention to how the most difficult part of writing soft text is how to finish the contents of the materials in the article, and naturally transition to the introduction of the product. Otherwise, if you work hard, you will not be connected with a lot of words. In the end, it is embarrassing. When choosing the topic, consider whether this theme can be packaged well around the core selling point. It is best to write the connection part before writing the soft text, and then collect other materials.
third, content material. After determining the product selling point and the theme of soft text, you need to collect the content to enhance the user's reading pleasure, and use strong arguments to support your point of view. The theme of the soft text can be empty, but when it falls in specific writing, it is necessary to do it. Whether you want to propose that you are "be a more ruthless to yourself" or advocate that "only goodness to yourself is the most authentic." You have to collect related materials around the theme. For example, to write a soft text to a headset, the core selling point of this headset is "the highest value in history" headphones. In order to reflect the selling point, the author wants to use the history of the headphones to be packaged. In the soft text, the author first introduced the earliest headphones, which was bulky and ugly, and then through the continuous improved headphones of the generation, the reader saw that the evolution of the headset became lighter and more beautiful. Finally, let the headsets that are going to advertise naturally at the end of the article, which is equivalent to telling the reader that this headset is the latest generation and the most beautiful generation in the evolution process.
Finally, some of the deep themes are displayed in pure text; general soft texts can improve the reading experience through the form of graphic and text. In short, after the three elements, the details should be as perfect as possible.