1. Bubble Mart In December 2020, a new stock market was on fire, and the market value of the first day of listing reached 100 billion! This stock is the "Blind Box" Bubble Mart, and its products are called "Moutai, post -95s and post -00s." During the reporting period, a large part of the bubble Matt's income came from Molly. From 2017 to 2019, the sales of Molly's bubble Mate brand products accounted for the contract for the total revenue of the bubble Mate brand products, respectively. 89.4%, 62.9%, 32.9%. 2, lucky box 2019, a machine named "Lucky Box" appeared in major shopping malls in Beijing, Shanghai, Guangzhou, Shenzhen and other cities. According to the publicity of the merchant, the "lucky" is that consumers only need to spend 30 yuan to scan the code, and they have the opportunity to win tablets, mobile phones, and standing. Both are more than equal to 30 yuan. 3, Mingchuang Youpin It reported that a blind box recently launched by Mingchuang Youpin also contains diamond/crystal, and the largest diamond is 1 carat. Earlier, Wahaha, McDonald's, Wangwang, Jiuyang, the whole family, Naixue, and Pu Yibubu and other retail companies also launched their own blind box products. 4, Ruixing 2019 Ruixing Coffee's recently appeared in a single service burst, the reason was the launch of a series of blind boxes. Mid -year, Ruixing Coffee launched the surrounding product antlers, mugs and physical gift cards. It was a new event on a conventional product, but the blind boxes included in the cup have suffered from the public's attention. Rui Xing Coffee made 6 blind boxes based on spokesperson Liu Haoran as the prototype. Each doll is 80mm high, named "Meet Haoran" series of blind boxes. This series of blind boxes are non -selling products. Users can buy the above -mentioned products through official channels to randomly receive a blind box. 5, molly molly Blind box is not accidental. It reached cooperation with many well -known IPs at home and abroad, such as Fluffy House, Labubu, etc. At Christmas last year, Molly also launched a series of blind boxes launched by the classic IP walnut clip, and 20,000 units are released worldwide. On the second -hand trading platform, the hidden model of the Nutcracker Blind Box has been sold to nearly 2,000 yuan. Reference information Source: Phoenix.com-Ruixing Yibuya family Jiuyang cross-border blindfold box! Some sold the server collapse, and some turned the car The reference materials Source: Phoenix.com-Behind the blind box, who is waving the sickle?
The reference materials Source: Phoenix.com-I did not expect, the blind box also became a top flow Reference materials Source: Phoenix.com-Demystifying the "Lucky Box" scam: Low the cost of three-proof products inside At 15 yuan The reference materials: Phoenix.com-5 ordinary employees, piercing 100 billion blind box foam? Bubble Mart was exposed to the second sale
1. Bubble Mart
In December 2020, a new stock market was on fire, and the market value of the first day of listing reached 100 billion! This stock is the "Blind Box" Bubble Mart, and its products are called "Moutai, post -95s and post -00s."
During the reporting period, a large part of the bubble Matt's income came from Molly. From 2017 to 2019, the sales of Molly's bubble Mate brand products accounted for the contract for the total revenue of the bubble Mate brand products, respectively. 89.4%, 62.9%, 32.9%.
2, lucky box
2019, a machine named "Lucky Box" appeared in major shopping malls in Beijing, Shanghai, Guangzhou, Shenzhen and other cities. According to the publicity of the merchant, the "lucky" is that consumers only need to spend 30 yuan to scan the code, and they have the opportunity to win tablets, mobile phones, and standing. Both are more than equal to 30 yuan.
3, Mingchuang Youpin
It reported that a blind box recently launched by Mingchuang Youpin also contains diamond/crystal, and the largest diamond is 1 carat. Earlier, Wahaha, McDonald's, Wangwang, Jiuyang, the whole family, Naixue, and Pu Yibubu and other retail companies also launched their own blind box products.
4, Ruixing
2019 Ruixing Coffee's recently appeared in a single service burst, the reason was the launch of a series of blind boxes.
Mid -year, Ruixing Coffee launched the surrounding product antlers, mugs and physical gift cards. It was a new event on a conventional product, but the blind boxes included in the cup have suffered from the public's attention.
Rui Xing Coffee made 6 blind boxes based on spokesperson Liu Haoran as the prototype. Each doll is 80mm high, named "Meet Haoran" series of blind boxes. This series of blind boxes are non -selling products. Users can buy the above -mentioned products through official channels to randomly receive a blind box.
5, molly
molly Blind box is not accidental. It reached cooperation with many well -known IPs at home and abroad, such as Fluffy House, Labubu, etc. At Christmas last year, Molly also launched a series of blind boxes launched by the classic IP walnut clip, and 20,000 units are released worldwide. On the second -hand trading platform, the hidden model of the Nutcracker Blind Box has been sold to nearly 2,000 yuan.
Reference information Source: Phoenix.com-Ruixing Yibuya family Jiuyang cross-border blindfold box! Some sold the server collapse, and some turned the car
The reference materials Source: Phoenix.com-Behind the blind box, who is waving the sickle?
The reference materials Source: Phoenix.com-I did not expect, the blind box also became a top flow
Reference materials Source: Phoenix.com-Demystifying the "Lucky Box" scam: Low the cost of three-proof products inside At 15 yuan
The reference materials: Phoenix.com-5 ordinary employees, piercing 100 billion blind box foam? Bubble Mart was exposed to the second sale
The mobile phone card also has a blind box, and the number is randomly opened.